Communication, Online Audiovisual Production and the Internet

Communication and Information

“The most primitive and most distinctive thing that man has is his imperative need to be in permanent communication with other people” (PICHON apud LIMA, s / d, online). And this definition is closely linked to the fact that communication is the capacity that people develop to understand one another. “To practice communication is to recognize the existence of individuals in action.” (SOARES, s / d, online)

The definition of Information goes along a parallel path that may or may not cross the path of communication. To inform means to transmit a certain message to someone who is supposedly unaware of it but needs to focus on what was previously chosen and determined by someone.

Communication and information can go alongside each other through what we call the media: any medium through which it is possible to broadcast and receive messages, such as radio, newspaper, TV, magazines, computers, leaflets, photography, cinema, etc. Nearly everything we know about the world is through the media. Every message translates and validates an idea, makes a thought public. And when the media is responsible for such an issuance, it ends up becoming a key element in the weaving of the social fabric.

The media has special attention of communication so that it can achieve its main objectives: to promote the correspondence of individuals in action, acting as a space where differences and the plurality that defines human beings can coexist.

Communication through the media enables the revival of people’s culture and the establishment of autonomous beings committed with others, proposing actions that stretch far beyond considering people only as recipients of information and consumers of products, services and ideas.


Journalism, Online Audiovisual Production and the Internet

Journalism acts as a reducer of social complexity and contributes to social memory. The journalistic institution represents a concept of activity aimed at achieving a primary objective, which is to put people in touch with ideas and facts. For this purpose, it is imperative that there is objectivity, relevance and plurality.

There is a great challenge of adapting the speech of experts on various subjects, formatting the contents for the Internet and delivering them to the right audiences. This challenge sometimes clashes with other purposes’ mentalities, such as the need to tailor a particular material to different platforms.

Thus again, there is the importance of communicating objectively, especially when it comes to audiovisual production, developing original and relevant material.

For various reasons, each period in society’s history has a closer relationship with a specific type of media. Nowadays, we can observe that audiovisual media has a strong influence and participation in everyone’s lives, “imprinting its mark on people’s formation process” (LIMA, online).

Audiovisual media has a rational and emotional effect, causing truly intense emotions, but also often making it difficult to critically consider what is being watched. Therefore, it is necessary to debate about the images through the selection, interpretation and interaction with what awakens one’s interest.

The Internet has been forming and structuring society in an interconnected network, transforming communication between individuals. A study conducted by Cisco in 2012 points out that, by 2016, it is estimated that there will be 98 million Internet users. The same study shows that, already in 2012, 50% of the web’s global traffic was composed of video and that, in “Brazil, 92% of people between the ages of 18 and 29 stated that they consume video online” (CISCO In: BRAZILIAN JOURNALISM RESEARCH , 2012, online). That demand has a strong impact on the Brazilian audiovisual market, and also on journalistic content, where the migration to digital and mobile platforms takes place not only by purely technological processes and not only for the creation of content.

The ease in producing and making audiovisual content available on the Internet reflects a field of experimentation. Journalistic companies take advantage of their specialists to create content in different formats and make it available on the web, and also establish partnerships with independent producers who “breathe new life into the productions, (…) they deal with the topics in more depth in terms of content and show a more evident documentary and opinionated language “. (SPINELLI, 2012, p.12)

Users, who were previously just information consumers, from the moment they have access to new content delivery devices, they become autonomous, collaborative and quick at the receipt and, now, at the production of messages.


LIMA, Grácia Lopes. Comunicação/Educação: A Atualidade do Tema. Disponível em: Acesso em: 06/04/2015.

SOARES, Donizete. Informação e Comunicação. Disponível em: Acesso em: 06/04/2015.

SPINELLI, Egle Müller. Jornalismo Audiovisual: gêneros e formatos na televisão e Internet. Revista Alterjor. Grupo de Estudos Alterjor: Jornalismo Popular e Alternativo (ECA-USP). 2012. Disponível em: Acesso em: 09/04/2015.



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